Promotion in the crypto-industry is a constantly developing area associated with certain risks, but if you keep your website up to date and quickly adapt to changes - the result will not keep you waiting.

Let's talk about the peculiarities of such business, types of projects in the crypto-industry, and SEO promotion.

All cryptocurrencies can be divided into 2 categories: coins and tokens, which are distinguished by the method of their creation. The coins are created on independent blockchains, and the tokens work with the support of the existing platforms. Coins are generated by miners with Proof of Work or Proof of Stake protocol. ICOs are often conducted to issue tokens to raise funds for development. Anyone who understands the specifics of its development has the ability to create their own token using a blockchain.

Coins are used as virtual money, for the purchase of products and transfers. A token can be used for payments, but its main purpose is to give access to services and rights for the implementation of a particular product. Other tokens are used to verify payments by banks and other organizations. NFT is a token that gives the owner access to the original piece of digital art.
Knowing the difference is very important in the context of SEO promotion, here is why.

Cryptocurrencies and NFT fall under the Your Money Your Life (YMYL) category and are checked by search engines more thoroughly. After the 2018 ban on advertising for wallets and cryptocurrency exchanges, Google partially lifted the ban for the certified project in Japan and the USA. Until 2021, crypto-projects promoted themselves organically, through search engines, at times applying media advertising.

At the moment, cryptocurrency exchanges and wallets targeting the USA are actively promoting their own products and offers. Google demonstrates this advertising in the search, on YouTube, and on other resources, but only if the project is certified by FinCEN. It is also crucial to stick to all Google criteria, which are designed to advertise cryptocurrencies. ICO and DeFi advertising is not allowed even today.

Google ads are allowed for projects whose work is not associated with the purchase, savings, or exchange of cryptocurrencies. Advertising of cryptocurrency exchanges is allowed in Canada, as well as Israel, the USA, and Japan. Under the absolute ban, there are landing pages with a comparative analysis of cryptocurrency-related goods (advice on investing in cryptocurrency, aggregator sites or partners with similar materials, broker reviews).

Despite the bans, Google shows at the top of search results reliable crypto-resources, and also supports a platform for investors - Google Finance with a section on cryptocurrencies, summary analytics, and leading news from the news aggregators.

SEO promotion of crypto projects requires the same steps as any other website:

• Research the topic, find competitors, determine the specifics of the work and prepare a UTP.
• Collect a semantic core, structure the site, think about the landing pages.
• Finish the website, while taking into account collected and structured semantics, prepare TOR for writing, and place SEO texts on landing pages.
• External optimization and link building.
• Optimization of the resource for the main texts for further promotion, and ranking prediction.

Based on our analysis, we can conclude that SEO promotion of cryptocurrency websites is a safe and promising way to sell a product. As practice has shown, direct advertising of cryptocurrencies is not prohibited, and SEO for crypto-business works.

Content on the topic of mining is promoted by different queries. On websites, you can often find links leading to exchangers and other resources where users can buy coins, mining equipment, and services for renting space for mining cryptocurrencies. Even a small and superficial analysis of search engine results shows that it is quite possible to use direct advertising if the site is completely dedicated to cryptocurrencies.

Cryptocurrency sites are promoted in terms of SEO just like any other. We did not find any major differences in the promotion of crypto business from other topics. Internal and external optimization of the site, collecting semantic core, buying external links, forum promotion, etc. Nothing new on the technical side. But given the specifics of the topic of crypto, it is the content you need to pay special attention to.

News about the ban on advertising of cryptocurrencies has played a cruel joke not only on the market and its investors but also on people who are engaged in the promotion of the currency. It became tough to promote sites through contextual advertising, which is known to have the fastest return on investment. This is where SEO promotion helps.

Because cryptocurrency traders are always at risk of getting banned from various sites, they are gradually moving into the SEO market. Now SEO is the only tool that allows you to promote cryptocurrencies without fear of being penalized. Search results for high-frequency queries showed that there are a lot of opportunities for promotion. Thus, a competent approach to SEO allows you to promote your product through organic search.