After analyzing more than 6,000 projects, we have prepared an instruction manual for protecting the reputation of your crypto project and shown you how to secure your community from scammers. If your project does not follow the points in this manual, you risk damaging your reputation!
How can a crypto startup protect its reputation and secure its community from scammers? [Every crypto startup should follow this guide!]
We have analyzed over 6,000 new projects and continue to do so daily, collecting new projects from 150+ launchpads, all popular DEXs, and many other sources. Scammers target 9 out of 10 legitimate projects!
Based on our experience, we have prepared a detailed guide to help protect the reputation of your crypto project and safeguard your community from scammers.
If the guidelines outlined in this article are not implemented in your project, your community could lose money, and you risk damaging your reputation! Make sure to implement all the points in your project and share this article with other crypto entrepreneurs you know!
How scammers harm the reputation of your crypto project and defraud your community
Scammers have various tactics, but we will focus on the most common one that directly affects the founders of legitimate crypto startups.
You have a real crypto startup, a community, and you are actively working to attract new users. As soon as your project gains some traction (the community talks about you, you buy advertising), scammers enter the game if you have not implemented the measures described below. Believe me, if your project has not been affected yet, it will be soon.
So, what do scammers do? They create a token with the same name, symbol, and link to your project in the contract code, so that the links appear on websites that track the appearance of new tokens: DexTools, ListingSpy, and others.
Users (gem hunters) see the new token, click on the links to your website or social media, see that the project is good, with an active community, and buy the scam token! Yes, buyers should check the contract before purchasing tokens, but as we know, not everyone does this.
Advanced scammers can create a Telegram account impersonating your admins and post a link in your chat about the sale of your token. This works if you do not moderate your chats well. They often list their scam token with your name on the exchange together with you or slightly earlier. This is how less attentive investors fall into the trap. Sometimes they completely copy your website, place links to your social networks, and indicate the scam token on the website. There are many more details, but not now.
As a result, part of your community and potential investors may buy scam tokens, thinking they are purchasing your project’s token. When they discover the deception, they may start attacking your project and demanding a refund, publishing negative articles and reviews. Yes, you can say that it is not your token and that buyers should always check tokens before buying, but this will not save your reputation.
Sometimes scammers list their scam token with your name on the exchange together with you or slightly earlier. This way, less attentive investors fall for the scam.
Sometimes scammers completely copy your website, place links to your social media, and indicate the scam token on the website. There are many more details, but not now.
To avoid this, simply implement each of the points described below. Use this article as a universal instruction and share it with other crypto entrepreneurs.
How to protect the reputation of your crypto startup and safeguard its community from scams
Add the contract address of your token prominently on your website.
- Include the contract address in the website menu and footer.
- Create a button for quick copying of the contract address.
- Even if you don’t yet have a token, indicate this on your website.
Add direct links to charts, scanners, and token purchases on your website.
Add the contract address to the description of your Telegram chat and channel.
- Include the contract address in the chat/channel description for quick access.
Specify the name of the token and the contract address in pinned messages in the Telegram chat and channel.
- Include the contract address in each pinned message.
- Consider setting up a bot that shows all necessary links in a welcome message for each user.
Add the contract address to a pinned tweet on Twitter.
- Use the Twitter account description to describe your project, not to list the contract address.
- Indicate the contract address in a pinned tweet.
Specify which admins are responsible for marketing in your Telegram chat.
- Send all advertising proposals (including scams) to the responsible person.
Specify links to your website and social media, as well as a description of your project in the comments when creating the contract.
- Your links will appear on all aggregators of new tokens.
- This will give you many backlinks and help potential investors quickly find you.
If you’re conducting a token presale, include direct links to the launchpad.
- Include the contract address on all of your media when announcing the presale.
In conclusion, it’s essential to provide comprehensive information about your token on various media platforms, Telegram, Twitter, and others. This will enable potential investors to quickly find you and access the necessary information about your token.
If you have a token, don’t forget to prominently display its contract address on your website and provide direct links to charts, purchasing, and token checks. If you don’t have a token yet, make sure to mention it in your project information.